Summer brings new flavors, brewery expansion and new distribution

Cross Culture Kombucha – our favorite kombucha company – has released a new limited edition flavor in bottles and it’s flying off the shelves. . .Hibiscus Elderberry. In kegs, seasonal flavors continue to sell out – every time and without fail – in the taproom and at events. That’s the fun of summer!

This company has also been working on regional expansion up through New Haven and won a few new larger accounts. Notably, starting in late August/early September, Yale University will be Cross Culture territory! They will be on tap and in bottles at the cafe in the new science building which is due to finish construction around Labor Day.

The brand is also getting ready to operationalize their new 10 barrel bite tank, new glycol chiller and pumps, and everything else needed to keep up production to match their over 100% growth rate over the past year. They have also put taps into their new chilled delivery van so they can do more live events and extend their regional reach. Team that with the addition of several new taproom and production employees and they are ready to continue their growth . . . Wow!

Plan on traveling up to Danbury on September 20th when they celebrate their first year anniversary in their taproom with a big event.

Asarasi sales climb as funding and strategic discussions continue

Asarasi has expanded distribution with Chex Finer Foods and has been accepted into 160+ Fresh Market stores in 22 states through this relationship.

The brand is growing internationally as well, with new distribution in Japan in 330 stores through a Suntory owned chain called Pronto Café. Asarasi is also now exporting this month into the United Arab Emirates and has been selected by LaComer, a premium specialty retailer in Mexico and will begin shortly distributing directly to the retailer.

Asarasi is now in conversations with a number of potential strategic partners to continue to hyper-accelerate the growth of the brand with capital and internal resources, and would welcome additional conversations at the strategic partner level as well. Lastly, the Asarasi team is beginning to put together a $2M round of financing and is interested in discussing investment opportunities with investors, VC’s and others.