Workshop
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When:
September 5, 2019 @ 5:30 pm – 7:30 pm
2019-09-05T17:30:00+00:00
2019-09-05T19:30:00+00:00
Creative — and Economical — Ways to Identify and Market to Specific Target Consumers
presented by Bryan Mattimore, President and Co-Founder The Growth Engine Co.
Workshop for Members and Advisors only
Bryan describes the workshop as an interactive session where he will share state-of-the-art product positioning and target market identification processes used to generate over $3 billion in new food and beverage products for a number of large brands — Pepsi, Thomas’, Unilever, Mondelez and others.
Bryan will share how traditionally very expensive CPG qualitative and quantitative research methodologies can be creatively modified and adapted to achieve “big business” results at a fraction of the cost.
