Harridan Vodka is an ultra-premium vodka, made with the sense of craftsmanship usually reserved for whiskey or tequila. While alcohol consumers typically “trade-up” from spirits like Jose Cuervo or Jack Daniels to Casamigos or High West Whiskey, this dynamic is essentially nonexistent in the vodka space, largely due to a lack of product offering. Harridan has introduced a luxury vodka designed to appeal to those consumers already purchasing artisanal and ultra-premium products across other spirit categories.

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