Muscle Up sees USA Weightlifting sponsorship lifting sales. Since becoming USA Weightlifting’s official bar, Muscle Up has seen sales up over 30% year-over-year, with online sales growing over 4o%.

Muscle Up attended the USA Youth National Championships in Anaheim in July and had a great response.  As a result of that event they are now the Official Protein Bar of East Coast Gold – the largest, most accomplished weightlifting club in the country, with 20 affiliate gyms from CT to Dallas TX.

The brand also had recent success at the USAW American Open Series in Albuquerque NM, with potential to add another large club and several more individual gyms.  In early September, they will also attend the American Open Series III in Daytona where Muscle Up will not only be vendors, but founders Lori and Tony will also compete in their first national event.

Finally, as a USA Weightlifting sponsor, Muscle Up will be donating 5% of all sales tagged with the TEAM USA code to the Tokyo Strong fund to help raise funds to support the team going to the 2020 Tokyo Olympics.