Entries by businhc7

Marketing Research for Early Stage and Start Up Companies

July 8, 2020 in , /by

Marketing Research for Early Stage and Start Up Companies July 8, 2020 Mark Peiser Profile Principal consultant, PeiserMarketing LLC (established 2010, peisermarketing.com) Consulting practice includes marketing research, statistical analysis, early stage data sources/technology Former VP Consumer/Market Insights, News Corp, News America Marketing division Former Director Consumer Insights, Georgia Pacific Started career in market research at […]

The Path to Packaging Success

June 4, 2020 in , /by

Planting the Seeds of Brand Possibility CULTIVATING THE POSSIBILITIES The history of SnapDragon. Hugh Montgomery founded HMS Design 25 years ago and grew it into a small but mighty package design firm in Fairfield County, CT known for a crafted, thoughtful aesthetic and quick turn around time. Hugh recognized a shift in the business landscape, […]

Title Triggers Technique

November 18, 2019 in , /by

Stuck on encapsulating your marketing brief, blog, or pitch with a ‘please read more’ title? Food’NBevCT advisor Bryan Mattimore shared his ‘title triggers’ technique recently for those looking to title something: a new speech, blog, book, article… or whatever. To illustrate, here are Bryan’s methods for creating a title for a new speech. First pick […]

“Position” Your Brand Visually

October 14, 2018 in /by

A Simple But Powerful Way To “Position” Your Brand Bryan Mattimore July 3, 2018 Not too long ago, I was working with a very successful U.S. discount clothing chain to create store-of-the-future concepts. To help prepare for the project, I looked at trends not only in retailing but in the U.S. as a whole. One […]

Private-Public Sector Partnership Launches Connecticut’s First Food and Beverage Brand Accelerator

October 13, 2018 in /by

The national craving for simpler, natural and more locally sourced ingredients and products has expanded its footprint in Connecticut’s economy through a new public-private sector project — Food’NBev Connect  — Connecticut’s first food and beverage brand accelerator. Food’NBev Connect is an economic development initiative whose mission is to nurture and grow start-up and scaling natural […]